Case Study: 5 Figure Per Month SIDE Business
I’ve seen three different marketers doing a variation of this business, all with the same result – they earn a bare minimum of $5000 per month and usually 2 to 3 times that much.
Two of them are completely unknown marketers who are quietly doing this in their spare time.
The third marketer is a fairly big name, and odds are you’ve heard of him.
He doesn’t do any of this work himself. He simply outsources the whole thing and brings in over $10,000 a month in profit doing it.
All three of them do this business in the online marketing niche.
Essentially, they are helping new marketers to quickly have a money-generating business of their own by building it for them.
No doubt you’ve seen these ‘business in a box’ packages you can purchase that contain a product, a sales page and so forth, right?
You put your own name on them, upload them to your site and start promoting.
There’s nothing wrong with these, and if you have your own list, you can often make good money with them.
But these marketers have taken things a step further by creating a unique business in a box for each customer.
These are genuinely one of a kind and even include a list.
Here’s how it works:
They start by creating a unique funnel complete with a squeeze page, high-value free gift and unique upsell product.
The free gift is usually a plugin because they have a higher perceived value than a report.
You can find plugins with giveaway rights available all over the internet.
Buying the rights is usually about $37-47 and then you are free to give it away to your heart’s content.
You can get a coder to rebrand, tweak and/or rename the plugin, usually for $100 or less.
This is optional but again, it makes your package unique from anything else out there.
The upsell product is made from good PLR that’s then reworked and rebranded, complete with a new name, new graphics and so forth. It’s important here to use truly quality PLR – don’t skimp on this.
The cost of the content will be perhaps $150 if you rework it yourself, and twice that if you hire someone to do it for you.
Since you’re going to price the upsell at around $47, you want the product to look and feel like it is worth at least that much if not more. In other words, make sure it doesn’t look like PLR.
Once the squeeze page and upsell are set up on a domain, it’s time to spend about $250 to purchase 1,000 solo ad clicks.
Send them to your squeeze page.
Your goal here is three-fold:
- Start building a list
- Establish that the squeeze page and upsell convert
- Make some money on the upsell
From 1,000 solo ad clicks you should hopefully get about 300 new subscribers. Maybe 10 of those will buy the upsell, bringing you about $470. That’s covered some of your costs right there.
Once you’ve done this, it’s time to cash in. You’re going to flip the entire funnel to one buyer.
You can use Flippa, Warrior Forum or any of the site flipping websites out there.
You’re offering a proven funnel with a list, a proven squeeze page and a proven upsell page complete with the lead magnet and the product.
This is VALUABLE because it’s proven and because it’s unique.
Bonus points if you’ve chosen a great name for the URL, lead magnet and upsell.
Once you master how to do these things (and they’re not difficult) you can probably build 3 of these a month all by yourself and still have plenty of time to do other things, too.