On any page where your goal is to convince someone to opt-in to something – it could be a lead magnet, purchasing your product, hiring your services – insert these two questions:

What’s in it for you? (Insert your answer)

“Is this for me, Bob?” (Insert your own name and the answer)

Too often we forget to tell people what’s in it for them and how to tell if it’s a good fit for their wants, needs and desires.

By using and answering these two questions, you have a prime opportunity to explain exactly what’s in it for them and why it’s what they want right now.