It’s one thing to have a real mission statement and passion behind your brand – it’s another thing entirely to communicate that with your audience and to get them to believe you.

So how do you go about doing this and making sure that people really understand what you’re all about?

A good start is to have a logo and a company name that perfectly explains who you are and what you do.

This should be designed specifically for a particular target audience.

That is to say that you should never try to cater to everyone but rather to cater strongly to a particular person.

The aim is that if someone sees just one of your products or blog posts, combined with your company name and your logo… that alone should be enough to tell them that they’ll love your brand and will want to follow it!