I have spent 30 years as a journalist for CNN and BBC.

Who better to teach you about getting your business in the press, on radio and on TV?

The simple fact is that we WANT to showcase you, we love talking about successes – because our readers LOVE stories like this!

This is a completely updated version of my best-seller “How To Write A Press Release” and now includes extensive guidelines for public relations to boost your positive coverage … even in a crisis.

Learn about:

• Public relations
• Building your PR plan
• Structuring messages
• Establishing media guidelines
• Managing the media
• The press release
• PR and the crisis
• Social media and public relations

Discover:

• The art of public relations
• How to build your own PR plan
• How to structure your message
• How to build media kits
• Media guidelines
• How to manage the media to your benefit
• How to write the most effective press releases
• PR and crisis management
• The role of social media in public relations.