How To Get More Done In Less Time: A Psychological Secret
If you’re a busy business person looking to start a side hustle or small business or do some internet marketing for your existing company, then you will be faced with the challenge of trying to be more productive and to get more done in less time.
Your ability to do this will come down to many things, but one of the most important aspects is just how effective you are at focussing and holding your attention for long periods without interruption.
In other words, you need to be able to sit in front of your computer and write 3,000 words in a row, or to spend 2 hours straight responding to emails and chasing links and leads.
Problem is, most of us are not well practiced at sustaining our attention in this way and most of us will struggle not to get distracted by TV, games consoles, Facebook or calling friends for a chat.
Fortunately, understanding the way your brain works can help you to get a little more work done.
What Is The Salience Network?
You are constantly switching your attention and changing from one thing to another.
Sometimes this is conscious, while other times it is a kind of knee-jerk reaction that your body does for you such as when you hear a noise or notice movement.
Our ability to change and hold our own attention is calledexecutive attentionaccording to psychologists and is controlled by thedorsal attention network(our conscious attention) and ourventral attention network.
To decide what is important, the brain defers to another specific region called thesalience network.
Our salience network meanwhile responds primarily to biological signals that are tied to our most basic survival needs things like hunger, fear, surprise and curiosity are what drive us.
How You Can Use This Information About The Salience Network To Get More Done In Less Time
So, what does this have to do with the busy internet marketer?
Well, it shows you how you can regain control over your brain.
Tip 1: Avoid signals that will steel attention away from your focus and remember that many of these are biologically driven.
That means you need to avoid sudden loud noises in your environment, movement or flashing lights.
Likewise though, it also means that you need to avoid feelings of discomfort, of being the wrong temperature or of being hungry.
All of these things will appear to be moresalientas far as your brain is concerned.
Tip 2: try and remind yourself why you are doing the things you are doing and to find that emotional drive.
Its not easy for the brain to think of typing as being highly important, which is why it’s so easy to get distracted.
Your job is to remind yourself then what typing really means: it means eventually having access to all the resources you could possibly want, to feelings of success and reward and to the freedom to go wherever you want.
Keep your eye on the prize and always remind yourself why thing you are doing is so important.