How To Make Your Marketing Emails More Profitable
Many people ask the following question about email marketing:
“Can you make money with email marketing?”
The answer is straightforward:
Yes, you can make money with email marketing. Millions of individuals, small, medium and big businesses generate millions every day selling their products using email marketing. The difference lies in what they do to make their emails more profitable.
Read the article to see how to get the most out of your email campaigns and what email marketing tools you should use.
If you’re looking to get the most profitable responses to your emails, here are the essential facts to keep in mind for success.
Why Use Email Marketing?
Why should you use email to promote your business?
Well, people worldwide spend an average of 12.5 years of their life reading emails!
Email is a reliable, immediate, and inexpensive way to keep in touch with clients and customers while also connecting with potential customers.
Besides its cost-effectiveness, the significant benefit of email marketing is that you can follow up with potential customers and prospects.
So if you aren’t immediately catching their attention, or if they’re not opening your emails, you still have time to get them interested in your business before they make a purchase with another company.
For example, “91% of B2B (business to business) marketers in a Content Marketing Institute study rated email as “important” or “extremely important” to their content marketing distribution efforts” (source: susangreenecopywriter.com).
In addition, “it’s estimated that another half a billion people will be using email by 2024” (source: constantcontact.com).
What Are The Goals Of Your Email?
The goal of your email should be to make a profit.
To do this, you need to find ways to make your email more efficient and effective.
One way to do this is to ensure that your email is targeted at the right people.
Another way to make your email more profitable is to ensure that it is well written and contains valuable information.
Finally, you need to ensure that you are using effective marketing techniques to promote your email.
How To Make Your Email Goals More Profitable
If you’re like most people, you probably use email to stay in touch with friends, family, and colleagues.
However, email can also be a powerful tool for making money.
If you want to make your emails more profitable, you need to focus on your goals, your target audience, and the best time to send them.
The best way to make your emails more profitable is to focus on your goals.
What are you trying to accomplish with your email campaign?
Once you know your goals, you can better target your audience.
Who are the people most likely to buy what you’re selling?
When is the best time to reach them?
Here are a few tips on how to make your email goals more profitable:
1. Start by segmenting your mailing list.
The best email marketers always segment their list.
This means creating different groups of people based on their interests, needs, or relationship with you.
For example, you might have a list of customers, a list of subscribers, and a list of people who have signed up for your free e-course.
Research shows segmented and personalized campaigns increase revenue by as much as 760 per cent (source: neilpatel.com).
In addition, as Campaign Monitor reported, “There was a 760% increase in revenue from segmented campaigns” (source: campaignmonitor.com).
2. Create powerful subject lines.
Your subject line is the first thing people will see when they receive your email, so make sure it’s something that will grab their attention and make them want to open your message.
You should also make sure your emails are well-written and informative.
According to a report by MailChimp, the words “just” and “sorry” in your email copy can significantly reduce the effectiveness of your message.
Also, clear, promise-based headlines can get a 500% better response (source: jacobmcmillen.com).
3. Make sure your content is useful.
People will keep coming back to an email that provides helpful information.
This includes providing links or sharing relevant and timely news.
4. Don’t spam!
One of the most common mistakes businesses make with their email campaigns is sending messages to people who haven’t requested them.
If people add you to their spam or junk email folder, you’ll be hard-pressed to regain their attention and respect.
5. Promote your existing emails.
One of the most effective ways to use your emails is to follow up with people who have already opened and engaged with your messages.
You can do this by promoting one of your previous emails or by creating a unique, one-time offer that you encourage them to click on.
6. Use email marketing software.
There are several email marketing software solutions out there, each with its advantages.
For example, MailChimp is free until your list grows to 2,000 subscribers, at which point you’ll need to pay $10/month.
Another solution is CampaignMonitor, which has a similar free-to-paid structure.
Either way, there are several tools these solutions offer that will make building and managing your email campaigns easier.
7. Create an offer or call to action.
Once you’ve segmented your list and built a bit of suspense in your email header, you’ll want to direct people to a landing page or another email address where they can take action.
For example, you may offer a PDF detailing the top 5 networking tips for new professionals or invite people to reply to the email to receive the tips.
8. Keep the content of your emails short and simple.
While you might want to use your emails to promote your social media pages and other destinations, it’s best to keep the content of your messages straightforward.
Most emails aim to drive people to a landing page or another specific location.
With fewer points to drop off or lose your readers’ attention, short emails with simple copy tend to convert better than lengthier ones.
This approach also makes it harder for your readers to miss your CTA (source: blog.hubspot.com).
9. Use strong subject lines.
The subject line of your email is crucial because this is the piece of information that will decide whether or not someone opens your message.
One good strategy is to build curiosity by including a question in your subject line.
10. Progressively segment your list.
As you send more emails, you’ll learn more about the preferences and interests of your subscribers.
Use this information to progressively segment your list to send more relevant and compelling messages.
Who Is Your Target Audience?
One of the best ways to make your emails more profitable is to target your audience more effectively.
You need to answer the following questions:
- Who is your target audience?
- What are their needs and wants?
- What are their buying habits?
Once you know these things, you can tailor your emails to them specifically, making them more likely to buy from you.
You can also use this information to segment your list, so you’re only sending emails to those who are most likely to buy from you.
How To Make Your Target Audience More Profitable
The best way to make your target audience more profitable is to segment them.
By segmenting your target audience, you can create more targeted and profitable email campaigns.
For example, if you have a target audience of small businesses, you can segment them by industry, size, or location.
By doing this, you can create more targeted email campaigns that are more likely to convert.
You can also use market research to learn more about your target audience and their needs.
This way, you can create even more targeted and profitable email campaigns that will help you boost your bottom line.
What Is The Best Time To Send Emails To Your Customers?
Emailing can be a great way to boost your profitability, but only if you do it right.
Timing is everything when it comes to email, and you need to ensure you’re sending your emails at the best time if you want them to be read and responded to.
Of course, the best time to send an email depends on your audience, but generally speaking, mid-week and mid-morning are the best times to send an email blast.
You’ll need to experiment a bit to find the best time for your particular audience, but once you do, you’ll see a significant boost in your response rate.
You need to send your emails at the right time when people are most likely to check their inboxes and act on your message.
The best time to send an email varies depending on your audience, but generally speaking, weekday mornings are best.
Keep your emails short and sweet, and ensure they’re relevant to what your audience cares about.
Email Copywriting Tips – How To Create The Perfect Email Subject Line?
A great email subject line is the key to getting your recipient to open your email.
After all, if they don’t open it, they can’t see your excellent message!
Here are some tips for email marketers to make sure your subject lines are irresistible:
1. Keep it short and sweet.
The fewer words you use, the more likely your recipients are to read them.
2. Use strong verbs.
“Discover”, “learn”, and “unlock” are all much more exciting than “read” or “find out”.
3. Be personal.
Addressing your recipients by name is always a nice touch.
Still, you can also get personal by referencing something you already talked about (“Remember when we talked about how to … ?”) or using a relevant pun (“Hey There! It’s Jason Jones…”).
4. Use humor.
Humor is a great way to break the ice, so it makes sense that it can work in email subject lines as well.
Just make sure it’s not offensive or overly crude.
5. Avoid excessive capitalization.
Capitalizing every word can be over the top and may cause irritation rather than amusement.
6. Make your subject line sound exciting!
After all, you’ve got a great message to share!
7. Evoke emotion.
If you can stir up feelings such as fear, envy, sadness, or happiness, that can make your subject line much more impactful.
Just remember that these feelings should relate to the message inside the email!
8. Share a GIF.
As proven by MailChimp, animated GIFs in email subject lines can break the monotony and make for an engaging (and memorable) experience for the recipient.
9. Use number sequences.
Whether it’s the universally loved 2345 or the universally feared BBB, number sequences can be fun and appeal to our love of nonsense or our sense of urgency.
Remember to only use this in sequential subject lines and not all of them!
10. Be original.
As we saw with the winners of MailChimp’s experiment, traditional Happy, Funny, and Community aren’t necessarily the best ways to stand out from the crowd.
So take a moment to think about your email audience and who would genuinely enjoy the subject line you are planning to use.
11. Be practical.
For B Caldas & M Costa, it made perfect sense to talk about their newsletter being “practical” because their content is just that.
So if you have a practical, helpful, or valuable message to share, using “Practical”, “Helpful”, or “Useful” in your subject line can make readers sit up and pay attention.
12. Be consistent.
If you have a monthly newsletter, you can be sure your readers will appreciate it if you are consistent in the subject lines.
For example, Muse Design consistently uses “Muse of the Month” in their emails, which reminds readers of what to expect and when to expect it.
Note that this doesn’t mean you should be repetitive or spammy – the messages inside the newsletter should always reflect your brand and unique.
Crafting The Perfect Subject Line – Advanced Tips
In a world where the average person receives 121 emails daily, it’s more important than ever to make sure your emails stand out.
The subject line is your first opportunity to make a good impression, so it’s essential to spend time crafting the perfect one.
Here are some tips to help you write a subject line that will get your email opened:
1. Use specific, targeted language – Avoid generic terms like “newsletter” or “update.”
Instead, use language that is specific to the content of your email. For example, “New blog post! 5 outdated retirement tips” is much more compelling than “Newsletter #5”.
2. Appeal to the self – Let your recipients know how they’ll benefit by opening your email.
For example, “Save 20% on all kits with the coupon code FAVOURITEAFTERNOON” is a great way to reward them for taking a glance at your message.
3. Link to other content.
If you regularly produce blog posts or emails, add a link to a recent one that your audience might find interesting. This will encourage them to click through to additional content you’ve created, which is always a good thing!
How To Write Effective Emails?
Keep your emails short and sweet too.
Long, boring emails people have to read three times to understand will turn them off forever.
Here are some tips to ensure that your emails are easy to read and about how you should write your message:
1. Use short sentences.
No more than 30 words on a line are best.
2. Use short words.
Don’t sacrifice meaning for simplicity.
Keep it simple.
Focus on one idea or suggestion in each email.
Use 1/2-inch margins around the content area. White space reminds readers that you don’t need to fill every inch of their computer screen.
Don’t divide the text into multiple columns—it divides the reader’s focus.
Ensure that your message is clear and convincing so that readers exactly know what they get and how they benefit from it.
The Body — Get To The Point
The body of your email should be short and sweet.
Remember: Your recipients are busy people, so they don’t want to read a novel – they just want the information they need. Here are some appropriate uses for the body of your email
How-to guide: Give a short summary of what the reader can expect to find in your email. This will attract their attention and help them decide whether or not to continue reading your message.
Promotion: Explain why the recipient should click through to your link. Are you offering a promotion? Are you giving them access to additional content? Be direct and honest and therefore increase your click-through rate.
News/Announcement: Let your readers know about a recent development that they might find interesting. A team victory, a new product release, or an awards ceremony are events that might merit a notification.
Keep it short and sweet, just like the subject line! And remember always to be honest and direct — that’s what your readers want!
The best emails combine great subject lines, concisely-written bodies, and attractive visual elements. When these three components work together, your emails are much more likely to get opened — which means more opportunities to increase the conversion rate.
How To Get Specific Responses To Your Email Marketing Campaign
Let your readers know about a new or current sale.
Be direct and to the point — include a link to purchase and any other details your potential customers will need to complete the purchase.
2. Requests for information or feedback.
Whether you’re requesting a meeting time, a quote, or some additional information, your recipients will be happy to know how you plan to use their input.
A little transparency goes a long way!
3. Call-to-action (CTA).
If you’d like readers to click through to a new landing page or web form, include a CTA.
We recommend including only one CTA per email because too many requests are likely to make your readers uncomfortable.
Here’s an example of a strong CTA that lets visitors choose their incentive to click — we’ve included two options (a sign-up or a form submission) and a bit of incentive (20% off their first kit!).
4. Tutorial or lesson.
If you’ve created a series of tutorials or lessons, use your email to provide links to those that would be most useful to your readers.
People are always looking for ways to improve their skills, so sharing educational content is a great way to end your message on a positive note.
Follow-Up Emails — Close The Loop
A tail, in email terms, means a follow-up.
Sometimes you’ll need to enter people into your sales system or CRM right away, while other times, you may want to circle back to your prospects in a month or two.
When you provide this kind of gentle encouragement in your emails, you’re setting the stage for a solid follow-up process.
Here are some appropriate uses for the tail of your email:
Let’s set up a meeting.
If you’ve been exchanging emails with a potential client about their needs and you’ve found a time that works for both of you, let people know so they can pencil you in.
You can also suggest other times that might work better.
Present a solution.
If you’ve identified a problem during your emails, you may have created the opportunity to deliver a solution.
But, in the end, it is an opportunity to offer to help solve their problem or provide more information.
Gratitude and a request to stay in touch.
Shown gratitude for the interaction and for their time. This is also an excellent place to include a sign-up form for your newsletter or an opportunity to access your free resources.
Thank you for registering!
Here’s what we’ll send you: x, y, z.
Forwarding Information In An Email
If you’re sending someone a report, article, or file, let them know, so they are expecting additional information and where to find it.
This is also a good place to thank them once more for their time and consideration.
Need a referral?
The tail of your email is the perfect place to ask for referrals – both for new clients and people who may be able to help you out with additional projects.
Many companies even offer incentives for referrals, and it can be effective in growing your outreach network quickly.
If you want to make your emails more profitable, you need to ensure that the original content is high quality.
This means that it should be well-written, informative, and relevant to your audience.
Additionally, your emails should be visually appealing, with a strong call to action.
Finally, you need to ensure that you are consistently sending high-quality emails that your subscribers will want to read.
Writing content that sells.
The most important part of making your emails more profitable is writing content that sells.
You need to capture your audience’s attention and provide value in every email you send.
Write clear and to-the-point headlines, and make sure your content is relevant and exciting to your readers.
Always include a call to action so your readers know what to do next and make it easy for them to take action by providing links and valuable resources.
Finally, always measure your results so you can improve your conversion rate and continue to make more money from your email list.
Creating An Email Call To Action That Converts
When it comes to email marketing, one of the most important things you can do to increase conversions is to create a strong call to action (CTA).
Your CTA should be clear, concise, and actionable.
It should also be relevant to the products or services you are promoting.
Here are the top tips for making your call to action more effective:
First, keep it short – the shorter your call to action is, the more likely it is to be read and acted upon.
Make it relevant – Your call to action should be relevant to the content of your email if it’s not, your readers.
Use strong verbs that encourage action.
Make it relevant to your products or services.
Use personalized language.
Use images or graphics to make your CTA stand out.
By following these tips, you can create a call to action that is more likely to compel your readers to act!
How To Format Your Email Newsletter
There is a lot you can do to enhance the reading experience in emails, but here is what is relevant to marketers:
1. Use multiple sections.
Split your content into sections by using headers.
This lets readers digest the content section by section, and it also allows you to build a bit of suspense by keeping vital information until the end.
2. Use color and contrast.
Highlight key points or critical information with strong color contrast.
This can help draw the reader’s eye to particular sections that are relevant to them.
3. Use clear pics & graphics.
Use images and/or graphics to help convey your points and draw the reader’s eye to key sections of your email.
How To Get Subscribers To Your Mailing List And Into Your Funnel
1. Offer free content at no cost.
The best way to collect subscribers is to offer something of value at no cost.
2. Get to the point quickly.
Your email subscribers are busy people, so get to the point quickly.
Don’t waste their time with long, drawn-out emails.
3. Keep your emails short.
People are more likely to read and act on shorter emails.
So keep your emails short for maximum impact.
4. Personalize your emails.
Personalized emails are more likely to be read and acted upon than generic emails.
So take the time to personalize your emails for each subscriber.
5. Use a catchy subject line.
Your subject line is the most important part of your email, so make sure it’s catchy and attention-grabbing.
Make Your Emails More Profitable By Following These Simple Tips – Summary
Promotional emails are a powerful marketing tool, but only if used correctly.
Following a few simple tips can make your email campaigns more profitable and successful.
1. Make sure your emails are targeted to the right audience.
Segment your list so that you are only sending emails to those who are likely to be interested in what you have to say.
This will ensure higher open and click-through rates and, ultimately, more conversions.
2. Keep your emails focused on a single message or call to action.
Don’t try to sell too many things in one email – this will confuse your readers and result in fewer sales.
Instead, please keep your messages clear and concise, and make it easy for readers to take the action you want them to take.
3. Ensure your content appeals to the needs and wants of your email audience.
If it doesn’t, your readers will quickly click “delete”.
So, to keep people engaged and interested in what you have to say, make sure your content aligns with what your readers want.
4. Create a compelling and relevant Call to Action.
When it comes to email marketing, one of the most important things you can do to increase conversions is to create a strong call to action (CTA).
Your CTA should be short and sweet. Use strong verbs that encourage action.
Make it relevant to your products or services.
And make sure it is not positioned next to your articles or other content, as readers are less likely to click if they need to scroll down the page.
5. Ensure that your emails are tracking performance so you can make adjustments as needed.
With these tips in mind, you’ll be able to make the most of your email marketing profits.
Conclusion – Email Marketing Strategies
In conclusion, email marketing has become the cornerstone of modern marketing campaigns.
It allows companies to reach their customers directly without having to pay for expensive television commercials or billboards.
However, it’s easy to get carried away with the possibilities and spend too much time creating emails that aren’t useful.
The key to successful email marketing is to keep your messages short and sweet.
Don’t bombard your subscribers with information they don’t want or need.
Instead, focus on providing valuable content that will help them solve problems or achieve specific goals and use the correct email marketing tools.
This will ensure that your emails are more likely to be opened and read, which means more sales opportunities for you!