Every day people are coming up short in their MLM business because they don’t know how to grow it.

The difference between being successful and coming up short is whether you’re putting a lot of work into the right things.

You can dig a hole with a backhoe or your hands. Both can work, but only one is smart. Try to find the best way and then work it hard.

You may have read the story of the man who started his own MLM company and got rich. He was able to do this because he had a large downline, so when people wanted to purchase products they would contact him first. This is an interesting story but it’s not likely to happen for most people in MLM.

Successful MLMs are all about building relationships with customers, rather than just trying to push products on them.

It’s a lot easier to get customers from leads that are approaching you, rather than trying to convert a complete and unaware stranger.

Building your business involves two parts: making sales and marketing your products.

It’s important that you focus on both if you want any hope of growing your business into something big! If you’re focusing too much time or energy on one side, then there will be no chance for growth on the other.

Keep reading below for more information about what you can do to ensure your success!

The best way to make your MLM business a huge success is by following these tried-and-true strategies:

The key is to market, not to prospect.

How to market your MLM business and not just prospect.

Marketing is when you get people interested in what you’re selling, whereas when you prospect, it’s when a stranger may not have any interest in the products or services that are being offered.

Regularly spend some time thinking about new ways to reach the people that might already be interested in buying your products or joining your downline. 10 minutes a day can do more than most think.

The key is to market rather than prospect because marketing brings people who are already interested while prospecting often ends up with someone who has no interest at all (or very little).

Be constantly building your list of leads.

The top producers in the MLM world get at least 100 new leads every day. Keep working at it until you can say the same.

Be constantly building your list of leads. No leads = no money. By having an ever-growing list of leads, you’ll always have new people signing up.

Some will sign-up immediately, others will wait.

But someone will always be ready to join you.

Focus on providing high value.

As an MLM business owner, your customers are the most important thing to you. This is because without them there’s no opportunity for growth.

As such, it’s important that you take care of them and make sure they’re happy with what they receive in return for their money.

Here are 8 ways to improve customer satisfaction:

1) Focus on providing high value–don’t just focus on price or product; give them great service as well!

2) The customer is always right; even if you don’t agree with something they’ve said, be courteous and listen politely before responding (you’ll come across as more genuine).

3) Be prompt about orders or requests that have been made–if a customer asks when they can expect their order, promptly tell them!

4) Don’t be defensive when your customers are unhappy. Instead, listen to what they have to say or offer a solution.

5) If you don’t know the answer to a question, admit it and get back to them with an answer later.

6) Give out free samples so customers can see exactly what they’re buying.

7) Offer money-back guarantees if you don’t feel that the customer will be satisfied with your product – if they are, great! If not, they can get their money back and try something else.

8) Be prompt and professional in all correspondences–no one wants to work with someone who’s unorganized and difficult to work with.

When someone is really happy with you is the best time to ask for referrals.

You’ll get more that way! So keeping your customers happy also brings in a continual source of new leads.

Find the right niche for you.

You’re an individual, so your niche has nothing to do with what worked for someone else.

You have your own likes, dislikes, strengths and weaknesses.

When you’re in the right niche, your customers and fellow marketers will connect with you better.

Remember that it’s all about relationships-between people as well as between businesses.

Focus on solving problems.

People pay money for solutions to their challenges.

Whether it’s getting their car fixed or being treated by doctors.

Nearly everything everyone buys solves some sort of problem.

Focus your intent there and you’ll be rewarded.

Again, this puts you in the best position to get referrals, too.

Learn from the hyper-successful.

It’s not a bad idea to find someone who is already successful and ask them for advice.

Hyper-achievers typically have mentors, so if you’re looking at your own career development in the mirror of society’s best examples it might be worth seeking one out!

This is a great opportunity to teach your downline members these strategies! You’ll want them on board because of the structure in MLM, and when they use these techniques it will help grow exponentially larger than what you could have ever done yourself.

You know what they say, “marketing is everything.” You need to market yourself and do a great job solving their problems. Word will spread quickly! Focus on generating solid leads by focusing on quality over quantity because most importantly of all find someone who can guide you in this industry or field if possible as there are so many amazing people out there.

Someone will be thrilled to help you.

When you’re marketing your product or service, don’t be afraid to use some creative marketing. You can leave the prospecting work for others!