The problem-agitate-solve method is a powerful technique used in copywriting to engage the reader’s attention and persuade them to take action. 

This method is based on the principle of highlighting a problem that the reader may be facing, agitating the problem to increase its perceived importance, and then offering a solution to the problem. 

The goal of this method is to connect with the reader on an emotional level, to make them feel understood, and to show them that there is a solution to their problem.

Using this method, you can create copy that is informative but also persuasive and effective in driving conversions.

What Is Exactly Involved In The Problem-Agitate-Solve Method?

To use the problem-agitate-solve method in your copywriting, you first need to identify a problem that your product or service solves, and that your target audience may be facing. 

This problem should be relevant to your audience and that they can relate to. 

For example, if you are selling a teeth whitening product, the problem could be yellowing, discoloration, or gaps in the teeth.

Once you have identified the problem, the next step is to agitate the problem by describing its consequences and highlighting how it affects the reader’s life.

Agitating the problem means making the reader feel the pain of the problem and the urgency of solving it.

This can be done by using powerful and emotional language that evokes feelings of frustration, embarrassment, or insecurity.

For example, you can use phrases like “Are you tired of feeling insecure about your smile?” or “Do you avoid social situations because of your yellowing teeth?”.

After agitating the problem, the next step is to present your product or service as the solution to the problem, and explain how it can help the reader overcome the problem.

This is where you can highlight the benefits of your product or service and how it can help the reader solve their problem.

It is important to use language that is clear, concise and easy to understand, and to provide specific and tangible examples of how your product or service can help.

For example, if you are selling a teeth whitening product, you can say “Our professional teeth whitening treatment can give you a brighter, more confident smile in just one visit”.

This clearly and concisely communicates the benefit of the product and how it can solve the problem of yellowing teeth.

Finally, it is important to use action-oriented language to encourage the reader to take advantage of your solution.

This can be done by using phrases like “Book your appointment today” or “Contact us today to learn more”.

This type of language helps to create a sense of urgency and encourages the reader to take action.

In summary, the problem-agitate-solve method is a powerful technique that can be used to create copy that is not only informative but also persuasive and effective in driving conversions.

To use this method, you need to identify a problem that your target audience may be facing, agitate the problem to increase its perceived importance, present your product or service as the solution to the problem and use action-oriented language to encourage the reader to take advantage of your solution.

It’s worth noting that this method is not a one-size-fits-all and it’s important to consider the target audience and the stage of the funnel you are addressing.

If you’re addressing cold leads, you might want to be more informative and less aggressive, while if you’re addressing warm leads, you can be more aggressive in the agitation of the problem as they are more familiar with the pain point.

Another important aspect to consider is the tone and voice you use in your copy.

The tone should align with your brand and the audience you’re addressing, for example, a more formal tone might be appropriate for a B2B product or service, while a more casual and conversational tone might be appropriate for a consumer product or service.

The voice should also be consistent throughout your copy, whether it’s more serious or light-hearted.

In addition, it’s important to test and measure the effectiveness of your copy.

This can be done by using A/B testing, where you test different versions of your copy to see which one performs better.

You can also use analytics to track the performance of your copy, such as the click-through rate, conversion rate, and bounce rate.

By testing and measuring your copy, you can make adjustments and improvements to ensure that it is as effective as possible.

In conclusion, the problem-agitate-solve method is an effective technique that can be used to create persuasive, engaging, and effective copy driving conversions.

By identifying a problem, agitating the problem, presenting a solution, and using action-oriented language, you can create copy that connects with the reader on an emotional level, makes them feel understood, and shows them that there is a solution to their problem.

However, it’s important to consider the target audience and the stage of the funnel you’re addressing, the tone and voice you use, and test and measure the effectiveness of your copy.

By following these steps, you can create copy that is not only informative but also persuasive and effective in driving conversions.

What Are The Examples Of The Problem-Agitate-Solve Method?

Example 1

“Are you tired of feeling insecure about your smile? Do you avoid social situations or hide your teeth in photos because of yellowing, discoloration, or gaps? We understand how frustrating and embarrassing this can be, but you don’t have to live with a less-than-perfect smile any longer. Our professional teeth whitening treatment can give you a brighter, more confident smile in just one visit. Stop hiding your smile and start showing it off with pride. Book your appointment today!”

Example 2

“Are you tired of dealing with the hassle and expense of traditional lawn care? Are you tired of having to constantly mow, water, and fertilize your lawn? Are you tired of dealing with yellow patches, bare spots, and weeds? We understand how frustrating and time-consuming traditional lawn care can be, but you don’t have to deal with it anymore. Our artificial turf is a modern and low-maintenance alternative that will give you a lush, green lawn all year round. Say goodbye to the hassle and expense of traditional lawn care and hello to a beautiful, care-free lawn. Contact us today to learn more!”

Example 3

“Are you tired of feeling overwhelmed and stressed by your to-do list? Do you find yourself constantly running out of time and struggling to get everything done? We understand how frustrating it can be to feel like you’re always behind and never able to catch up. But you don’t have to feel that way anymore. Our productivity coaching services can help you create a customized plan that will help you prioritize your tasks, manage your time more effectively, and reduce your stress. Say goodbye to feeling overwhelmed and hello to feeling in control of your time. Schedule your consultation today!”