There are times in our lives where we are compelled to stop and take a look at ourselves and ask the question: Who am I?

Obviously, there are several follow-up questions to that one, most often: Am I happy? Or What do I want now?

But really all the follow-up questions we might ask are simply extensions of the first: Who am I?

We might ask that question on the eve of graduation from high school, or university, just before we start that first job, as we enter that first or last relationship, begin a family, buy a house, or start a business.

How do you answer that question? What would you identify yourself as?

Each of us is unique in the world, but we also each try to conform to a type.

A mother, a father, a husband, a wife, a professional, an employee, an employer, an entrepreneur. You tell yourself that you are the role you are in.

Whatever you think fits you most comfortably is what you conform to.

That is what you think you owe it to yourself and others to be. And of course, you want to be that to the best of your ability.

In this case, we’re entrepreneurs, and so let us look at that word and honour what it really means to fit into that role. 0

Our goal isn’t the financial gains, since for the entrepreneur that is simply a scorecard.

Our role is to enter independence and freedom, to follow our passions and to dream bigger than a normal 9-5 job would allow you to.

It is to see the gaps in the market that others don’t and to not be afraid to take risks and leaps in investment.

To go with your gut and to want more: to see the bigger picture.

You have to be who you are in this world, in accordance with how you define yourself no matter what, and as always, remember that money is not the goal, the journey is!