You buy a house for 20% more than the asking price.

Does this mean you overpaid?

Or that the house was underpriced?

You negotiate a raise with your boss.

Does this mean you were underpaid before the raise?

Or overpaid after the raise?

Prices are merely starting points in a negotiation.

I’ve walked into fancy stores, picked out the item I wanted, and started haggling.

“What’s the absolute best price you can give me on this?”

While inexperienced sales clerks might stammer with their eyes wide and their mouths hanging open, experienced sales managers will often happily negotiate with me.

Don’t get stressed about pricing your products.

Maybe $197 is too much.

Maybe it is too cheap.

I don’t know and frankly neither do you.

Test different price points and see which one makes you the most money with the least amount of hassle.