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Copywriting

Why You Shouldn’t Worry So Much About Grammar On Your Site

As you continue with your business, there will be people that tell you that proper grammar is very important to maintain a professional image.

Some of your websites visitors may even take the time to email and tell you about the spelling and grammar mistakes that completely outraged them.

Don’t let this worry you too much.

Correct the spelling and if the grammar is outrageous, fix it – but keep reading to find out why grammar isn’t as important as it’s cracked up to be.

What Is More Important Than Grammar?

The most important thing about your sales copy or articles is to sound natural and to relate to your target audience appropriately.

Write the way you speak.

Naturally, if your audience is PhD students studying literature, then you might have to have a more formal tone and pay more attention to more grammar rules.

If you’re audience is race-car enthusiasts or those interested in fashion trends, you might be more relaxed in your writing and speak more casually.

Most markets are going to be more casual, so you want to create a friendly and real image with your copy.

It’s okay to start sometimes sentences with “and” and “but” now and then because it’s how we speak and when you write how you speak, it’s how you relate to your audience.

It’s ok to end a sentence with a preposition because, again, that’s how we speak.

What You Should Concentrate On?

Do This Exercise

Look at your copy and see how formal or informal you are.

Can you see how you could make it sound more friendly, appealing and create a connection with your reader?

If you’re too formal, you might just lose your audience altogether.

You don’t want to sound uneducated but you want to be natural.

Most of your grammar is going to be correct, but there are some rules you don’t necessarily have to worry about for the sake of readability.

Final Note:

If you’re going to have someone proofread your copy, whether it’s a friend, virtual assistant or professional proofreader, make sure they understand what you are looking for; that your spelling is correct, the language flows well and the copy sounds intelligent but friendly.

Make Your Article Or Copy Easy To Read

Write in short sentences to make things easy to read.

Break up long paragraphs to ease eye strain.

Again, it’s okay to break grammar rules – especially, with paragraph formatting because reading long paragraphs can be fatiguing.

This is particularly true online and where people are reading on a screen.

Don’t tire your potential customer out before they read about your product.

You can also bullet points, as we mentioned earlier, and these may include incomplete sentences.

Luckily that is actually acceptable in grammar rules!

The key is to make it easy to read.

Don’t use complicated language and make the level appropriate for your target audience.

The average reading level of the general public is quite low.

If you feel a more advanced word is more appropriate always define the word, in case your readers don’t know what it means.

Keep Your Website Layouts Simple

It’s easy to get excited about your product and when crafting your website design, it can be tempting to include so many things.

Add photos to accentuate the copy, but don’t allow them to take over.

Pictures are important in creating visuals, but it’s your words that will make your copy sell.

On the Internet, keeping it simple is especially important.

Web surfers only give you a few seconds before they decide to click away and never to come back to your website again.

If you don’t grab attention or you confuse them with a busy website, they are more likely to make that decision to leave.
Here are some important tips for your website layouts:

Keep your website navigation to a minimum.

Create sub-categories to your website sections if necessary to minimize menu distractions.

If you’re selling your own product on a particular page, it’s usually best to remove all banners or graphics going to outside pages.

Keep your page header or logo simple and small.

Don’t let it take over the whole “above-the-fold” space on your website.

“Above-the-fold” simply means the space on your web page a visitor can see without scrolling down with her mouse.

A logo or page header can help with branding and can convey a more professional image, but it doesn’t have to be huge to do that.

Most of the above-the-fold space should be reserved for selling your product.

Conclusion

It can be easy to get carried away with website design and overwhelm your potential customer with too much information.

However, following some simple layout tips will help keep their attention on your product.

By keeping your website navigation minimal, removing distractions and reserving the most space for selling your product, you’ll create a more streamlined experience that is sure to convert browsers into buyers.

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